Recommended by Vanessa Arkell (Thomas's Battersea)
Maison de Choup

Designer Fashion Label, Born out of Anxiety

Maison de Choup (MdC) was founded by George Hodgson, a young artist, as a way of dealing with the crippling anxiety which nearly ruined his young life.

Initially born out of frustration, MdC has evolved into a designer fashion label creating contemporary stylish t-shirts, classic cotton shirts and unique bags with sound ethics at the heart of everything they do.

To help other young people with anxiety, George created the words fail me’ t-shirt from which 25% of the proceeds go to the charity YoungMinds.

All of the products come beautifully packaged and make outstanding gifts.

Directory Offer: 15% off all orders using the code DIRECTORY.

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Beautiful leather and unique vinyl. I use my Volpe bag every day and am very pleased with the durability of the leather.



I absolutely love the design on the cognoscenti tee, definitely my favourite! Perfect size as well, thank you so much!:) 

Alicia A-S

Got the Volpe bag as a gift after dreaming of it for weeks. Love the material, craftsmanship, durability and the originality of this minimal piece. So wearable and oh so chic. Great first purchase and will inspire many more. Thank you.

Hannah Matthews


I bought the White Noise (Black) T-Shirt from MDC  and love it! It’s so comfortable and the design is amazing. One of my new favourite t-shirts and brand! -

Ryan White